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NO.16 HOTSPOT
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers.
The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.

NO.17 U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers.
As a decisioning consultant, what best practice must you follow to include images in the emails?

NO.18 As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)

NO.19 DRAG DROP
You are a strategy designer on a next-best-action project and are responsible for designing
and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.

NO.20 To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.

NO.21 Aggregation components provide the ability to________________.

NO.22 U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?

NO.23 Myco, a telecom company, uses Pega Customer Decision Hub to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.
As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?

NO.24 U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to
accomplish this requirement in Pega Customer Decision Hub.

Which property allows you to use the risk segment computed by the decision table in the decision strategy?

NO.25 What is the name of the property that is automatically recomputed for each decision component?

NO.26 U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?

NO.27 The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?

NO.28 In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?

NO.29 HOTSPOT
In the Answer Area, select the correct engagement policy for each condition.

NO.30 U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?

NO.31 Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)

NO.32 You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?

NO.33 To access a property from an unconnected component, you use the____________.