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Adobe AD0-E408 Exam Syllabus Topics:
| Section |
Weight |
Objectives |
| Analyzing and Reporting |
16% |
– Reporting fundamentals
- 1. Sample size calculator usage
- 2. A/B testing best practices
- 3. Report configuration settings
– Advanced reporting
- 1. Experience performance reports
- 2. Automated Personalization reporting
- 3. Multivariate test reporting
|
| Troubleshooting |
8% |
– Activity and implementation issues
- 1. Debugging tools (e.g., Experience Cloud Debugger)
- 2. Activity qualification issues
– Measurement and reporting issues
- 1. Reporting discrepancies
- 2. Metric validation
|
| Planning and Strategy |
31% |
– Audience and testing strategy
- 1. Understand variables impacting activities
- 2. Assess audience requirements
– Business KPI identification and analysis
- 1. Define primary and secondary success metrics
- 2. Construct test hypotheses
- 3. Identify business KPIs
- 4. Identify optimization opportunities from KPI/data scenarios
|
| Configuring, Executing, and Managing |
50% |
– Experience creation and management
- 1. Visual Experience Composer (VEC)
- 2. Form-Based Experience Composer
- 3. Activity workflow in Adobe Target
– Audience and activity management
- 1. Create and manage audiences
- 2. Set goals and activity settings
- 3. QA and troubleshooting activities
– Testing and activity types
- 1. A/B testing activities
- 2. Automated Personalization (AP)
- 3. Recommendations activities
- 4. Experience Targeting (XT)
- 5. Multivariate Testing (MVT)
|

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